If you’re a multifamily property owner, you’ve probably never thought of EV charging and communal laundry as similar amenities. But when it comes to resident expectations, operational complexity, and investment needs, they’re quite similar. Here’s why—and why you should outsource ownership to third-party partners:

1. Preserve Your Capital for Core Investments 

Both EV charging and laundry are classic infrastructure investments: relatively low, long-term returns that benefit from scaling across entire portfolios. By outsourcing ownership to a third-party partner, you can focus your capital on core real estate investments, while still offering amenities that attract and retain residents.   

2. No Operational Burden on Your Team 

Installing EV charging across a portfolio that spans different geographies and utility service areas is complex. It requires site planning, permitting, partner vetting, installation, maintenance, and future upgrades. It’s not just time-consuming—it’s a distraction from your core business. Third-party ownership eliminates the headcount needed to install and operate EV charging. 

3. Aligned Incentives for a Better Resident Experience 

A third-party owner only succeeds if the amenity gets used, so keeping chargers operational, pricing fairly, and ensuring a seamless charging experience so residents keep coming back is a critical priority for your partner.   

4. Residents Expect It 

Just like Wi-Fi and laundry rooms have become essential amenities, EV charging is quickly moving from “nice to have” to “need to have” for residents. Greystar’s 2024 Design Survey found that 32% of multifamily residents are interested in or won’t rent without at-home EV charging—and they’re willing to pay a premium for it. That number will only rise as EV adoption increases.  

5. Stronger NOI and Competitiveness 

The right amenities attract and retain high-value residents—but only if it works reliably, delivers value, and meets evolving resident needs. A strong third-party ownership model delivers a best-in-class charging experience that helps boost NOI without the cost or hassle. 

3V Can Help 

At 3V Infrastructure, we fully fund, install, operate, and maintain EV charging, and add more charging as demand increases. Our unique third-party ownership model aligns our incentives with yours, just like a well-managed laundry provider. As EV adoption grows, multifamily residents increasingly expect reliable, affordable, and convenient at-home charging. Property owners who offer this amenity will stay competitive—3V can help you do that without the financial or operational burden.